Balan Brings New Product and Market Developments

As a Consumer Health Product company you expend a vast amount of resources maintaining your existing product lines and developing new ones. Even with a well oiled research and development staff the time between concept identification and market introduction can be quite long. By bringing Balan on-board you can take advantage of our Directed Innovation approach to speed up and enhance the process. Balan has a proven track record of identifying new information that supports product line extensions so that you get more use out of your existing products.

Balan Discovers Previously Unknown Application for an Existing Product Line

Balan investigated innovated uses for an existing over the counter nasal strip. Balan determined that there was a large potential market for a pediatric version of the nasal strip. There are currently 1.5 million children who have the diagnosis of Obstructive Sleep Apnea. Over 60% of parents refuse surgical treatment and the others prefer non-surgical, symptomatic treatment options; this suggests in approximately 1 million children would benefit from ongoing nightly use. The clinical benefits of a pediatric version include a break in the sleep deprivation, fatigue, obesity cycle; improvement in school performance; and long-term improvement in cognitive development and behavior. The financial benefits to our client: a million new reliable customers as an immediate product extension.